Henry Law Firm is Your Trademark Authority™

Trademarks

Your customers know you – and that is valuable

Branding is everywhere.

Your brand is a valuable, protectable interest that drives customer loyalty. Our firm handles all aspects of this important intellectual property protection. We can help secure the right protection, and if or when your brand is infringed, we will hold the infringer accountable.

Why register a trademark?

Trademarks serve the important purpose of identifying the origin of goods and services. Simply put, trademarks let your customers easily and reliably identify you. The good will and reputation you painstakingly build up under your business’ identity is a valuable asset. It is arguably your most valuable asset. Henry Law understands how to protect your corporate identity proactively using preventative steps and reactively through trademark enforcement services.

I have an idea for a new business, how do I protect my name?

Select your brand

Select a strong brand. Think of your branding as a shorthand for customers. Your branding tells them they have found the quality goods and services they desire and which you have a reputation for providing. In an age where a search often results in overwhelming numbers of results, your trademark will differentiate you from your competitors. In order for you to realize the value of this signal of quality, your branding must be strong and distinctive.

Register your brand

The purpose of registration is notice—it gives fair warning to everyone in the market of your rights. Accordingly, effective trademark strategy includes not only selecting a conflict-free trademark, but also registering that mark with the appropriate state or federal agency. The registration process generally takes about one year, but during that timeframe a trademark user can typically continue using the brand so long as the trademark search does not return a conflict. A trademark registration is a critical step in protecting your brand.